If you are like most small business owners, building a marketing plan is not at the top of your to-do list. Many business owners simply run ads and hope for the best. This can be a costly mistake. We'll show you three reasons you should build a marketing plan. Coming up next.

Finding and capturing new customers is a difficult challenge for many businesses. Marketing can be a tricky beast. Sometimes it may even feel like a waste of time. However, with the right strategy and techniques, you can turn your marketing into a major asset for your company. Here are three reasons your business needs a solid marketing plan.

Number 1: It will save you money

You need to make every dollar spent on marketing and advertising count. This is where having a plan truly helps. A marketing plan will help you better define your target audience to show you where to best spend your marketing dollars. A marketing plan will also help you track each dollar you spend. So you know what works and what doesn’t.

Number 2: Support from your team

Promoting your company alone is difficult. Marketing works best when the entire team is on the same page. Having a marketing plan helps everyone understand what your marketing message and goals are so they can help you execute your plan. Once your team sees your plans on paper, they will feel more confident and be more open to helping you.

Number 3: To ensure consistency

Marketing results are tied to your message. If that message isn't consistent and focused across all of your marketing platforms then you are wasting money and time. A good marketing plan will help you create the consistency and repetition that is required to get your prospects to become customers.

Along with providing support from your team, having a marketing plan in place makes it easier for you to share your vision with vendors and contractors who are creating your marketing pieces. More consistency leads to better success.

It can be tough for a lot of small business owners to get new customers. Marketing and advertising are critical for growth. A marketing plan will help you identify your target audiences, know how to reach them, and track what works so you don't waste time and money. Need more time to work on your marketing plan? To free up time by letting us help you with your I.T. needs, call us today.

OptASI Inc.
(323) 300-6138